“Design is the key to connecting products with people.”
leigh minor nagy, retail therapist
Technology can help downtown businesses bridge the economies of scale gap. A lot of time is spent talking about the plight of small business owners. Main Street organizations strategize about ways to recruit and retain businesses in their...
I am constantly asked for easy and simple ways to spruce up a tired window display. Outside of rearranging the merchandise and the simple act of vacuuming, dusting, and cleaning the glass, there is one tried and true way to make a statement on...
Photography can be the elephant in the social media room. It is hard to talk about the importance and power of social media without talking about the importance and power of the images driving the madness. I am in no way an expert on...
Pinterest is the latest and greatest (?) social media platform.For those of you who don’t already know, Pinterest is a virtual pin board – or cork board – or vision board – or digital version of your favorite magazine...
Good visual displays ease the mind of the consumer. They begin to trust that your store might have just what they are looking for. Just because major chain stores have staff that design and manage their displays doesn’t mean you...
Don’t be afraid to push the boundaries of standard retail display. Customers love to shop in a space that makes them delight in all things possible. Be creative and enjoy yourself. Your customers can tell when you love what you do.
Leigh is first and foremost a mother of three beautiful and spirited children. A designer by default, she is a woman who has always had a love for retail therapy – big and small.
Having served as the Vice President of a Main Street Board of Directors while owning a downtown small business herself, Leigh can speak directly to all the charms and challenges of running a downtown business. From painting the walls and crafting creative visual displays to strategically navigating the semi-annual buying markets, she has the experience of being both behind the counter and creating the effective downtown programs that have the potential to ring registers. In addition, Leigh worked as a successful interior designer prior to opening a retail store. She has also worked as a retail store window designer and has been at the forefront of acquiring and liquidating a struggling downtown business as a transition strategy for new business opportunity.
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Working with individual downtown business owners to identify challenges and potential solutions.
Visual assessment and redesign, with some instant gratification, in a variety of your downtown businesses. Creative solutions that focus on maximizing the minimum you are willing to spend.
Merchandise Mix Strategies
Working with individual business owners to expand on and blend their current inventory with new products to maximize profit and capitalize on local leakage.
Main Street Retail Event Strategies
The Main Street model identifies three different types of events that the Promotions Committee should focus on, with retail events being some of the most difficult to execute successfully. Engineer creative events that blend together good event management with the behind-the-counter needs of your downtown retail community.
Retailer Festival Strategy
What to do and what to buy when 10,000 “not your customer” customers are headed your way for 24 hours.
Online Selling Tools
Things to consider when considering an online retail launch. The big decision of going global when you are already running a brick and mortar.
Social Media Strategies
Facebook, Twitter, Blog writing, Pinterest…oh my. How to navigate the world of “I’ll link you if you link me”.
Main Street Manager/Board- Retailer Relations
Grumpy business owners? Understanding the life of a downtown retailer and how to get them on your team.
Visual Merchandising- 20 Ideas for Every Downtown
You don’t need to reinvent the wheel. Basics that every downtown business owner can take to heart and take back to work to improve the overall visual appeal of their business. Strategies that a manager can feel comfortable recommending, with the confidence that you don’t need a design degree to water plants.
Retail Therapy- Manager-Retailer Relations
There is a common theme that runs through downtown retail communities everywhere – the disgruntled business owner. Having been on both the Main Street side and the business owner side, learning to understand the daily challenges of running a business uphill, is critical to improving the relationship between Main Street and Business Owner. Knowing what they expect and what they face every day will help shape the services and opportunities you provide in your downtown.
Cooperative Marketing- More than an Ugly Ad
Organizing, designing, agreeing…and the dreaded collecting. How to make Cooperative Marketing effective, smart, and as pleasant as possible.
Funnel Cakes and Turkey Legs- A Retailer’s Strategy to Engage Your “Not Your Customer” Customer
Why the thought of 10,000 fried Snickers-bar-eaters does not make your downtown retailer jump for joy. How to get your retailers to buy for and engage in the festival opportunity. Strategies to open their minds and their doors.
Visual Merchandising and Retail Consulting for Downtowns & Main Streets Learn More